Bush Business Furniture, the office furniture and commercial division of Bush Industries, emphasizes how its office furniture lines fit into four market scenarios at the NeoCon show. These four transactional market scenarios are the remote office space, the office at home, the traditional small business, and the non-traditional small business.
“It’s been nearly a year since we rebranded our commercial division as BBF, and in that short period of time, BBF is establishing itself as a leader in serving the needs of the transactional customer,” says Jim Sherbert, Bush Industries CEO.
BBF is targeting transactional customers in all business scenarios, including the corporate employee working remotely, the entrepreneur launching a business from home to the small graphic design firm or other non-traditional business office. BBF’s product lines at NeoCon included Momentum, Sector, Milano2, Quantum, Enterprise, and Syndicate. The lines are flexible and modular and designed for the office-at-home, and can be quickly shipped and assembled. The company says it offers simplified ordering and fulfillment for smaller installations and immediate needs for furniture dealers that don’t have the resources and infrastructure to support larger projects.
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